Following the opening of the Africa Cup of Nations 2025, TECNO extends its tournament presence into public spaces across Morocco through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca.

Designed to bring AI-powered innovation closer to consumers, these spaces allow visitors to experience how TECNO AI enhances everyday smartphone usage, from photography and gaming to productivity and entertainment.

In total, the brand activated four experiential venues, two pop-up stores and two fan zones, with one of each established in both cities, creating a parallel rollout across Morocco’s major urban centers.

The opening ceremony marked the starting point of TECNO’s AFCON “Power Your Moment” campaign, welcoming invited clients, guests, and partners as the tournament officially began. From the same day, the brand opened its physical spaces to the public, shifting from a symbolic brand moment to hands-on consumer engagement.

This approach enables TECNO to stay connected with fans throughout different stages of the competition, offering repeated opportunities to discover TECNO AI features in real-life scenarios rather than limiting interaction to a single event.

Special performances featuring live juggling ball demonstrations alongside African song and dance were presented on December 21 and are scheduled to return on January 18, creating a vibrant environment that blended technology, culture, and entertainment.